I kinda see both sides. Yes, Valentine's Day is way over-commercialized, but what holiday isn't? And yes, you should show your sweetheart how much you love and appreciate him or her every day of the year, but there's nothing wrong with having one day where you really go that extra mile to say "Hey, baby....you mean the world to me!" You can't be on three sixty five, can you. Some days you're grouchy, and sometimes you're stinky, and some mornings you wake up mucousy and bleary-eyed, and there are others where you just can't be bothered. Yeah, you should make an effort every day, but let's be honest; sometimes the daily grind leaves you grounded. And especially when you've been in a relationship for a long time, you develop routines that are too comfortable to alter, and too familiar to change. But that one day a year gives you an excuse to go out on a limb and do something different. You don't have to spend a lot of money, or buy a lot of candy or flowers. Unless your bird or your geezer really likes candy and roses. If you just make an effort to do something special, something to show your honey that you know who they are and what makes them tick, then your relationship will be stronger the other three sixty four.